High 5 Pack

High 5 Pack

Of all the packaging I designed for Willie’s Reserve, this is a clear favorite. The High 5 Pack holds five pre-rolls and features a highly ornate design with two levels of precision embossing on the lid.

The response to this tin has been strong. It’s even gained something of a collector’s item status among fans, with a secondary market emerging for the empty tins on sites like eBay. A rare accomplishment for product packaging.

This project was a recipient of a Gold in the Seattle American Advertising Awards, a Silver in the District XI American Advertising Awards, a Print Magazine Regional Design Award, and a Communication Arts Design Award.