Kayak

Kayak

In mid-2021, I was brought on to lead a full rebrand for Kayak, a Colorado-based cannabis company taking its name from the old kayak factory building it calls home.

The project included developing a comprehensive brand suite: logo elements, color palette, typography, and a flexible packaging design system. I aimed to create something unfussy, friendly, and approachable — equally at home on a campsite picnic table or tucked into your whitewater dry bag.