
Created for the Creature Theory agency, this illustration was used in their label design for S27 Ale’s Lone Angler English Pale Ale. This was the first of several projects I’ve worked on with the Creature Theory team, and it’s always a pleasure collaborating with them.
The brief was simple: create an inviting fly fishing scene with a retro vibe. Right up my alley.
Matt Ebbing
James Laycock
Alcohol