Willie’s Reserve 2017 Packaging

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Willie’s Reserve 2017 Packaging

Willie’s Reserve is the cannabis brand founded by country music legend Willie Nelson.

Here are a few of the packaging pieces I designed for Willie’s Reserve in 2017. In working on these designs, I had to wrestle with the fact that a number of our operating states had regulations against showing the cannabis products through glass jars or openings in boxes. So I tried my best to make these designs visually arresting and full of interesting content.